Exit Strategy

People keep concerning the best way to enter the market. Yet, most of them do not plan how to get out off there when the conditions suddenly become not viable for the business to operate or grow. The exit strategy is important to consider before a company enter a market. There are 5 primary exit strategies available for the entrepreneur.

1. The Modified Nike Maneuver: Just Take It. One favorite exit strategy of some forward-thinking business owners is simply to bleed the company dry on a daily basis. Pay yourself a huge salary, reward yourself with a gigantic bonus regardless of actual company performance, and issue a special class of shares that only you own that gives you ten times the dividends the other shareholders receive. Although we frown upon these practices in public companies, in private companies, this actually isn't such a bad idea.
2. The Liquidation. One often-overlooked exit strategy is simply to call it quits, close the business doors, and call it a day. If you liquidate, however, any proceeds from the assets must be used to repay creditors. The remainder gets divided among the shareholders--if there are other shareholders, you want to make sure they get their due.
3. Willy Wonka Style: Selling to a Friendly Buyer. If my neighborhood piano bar owner had asked, we might have wanted to buy the business ourselves. You see, if you've become emotionally attached to what you've built, even easier than liquidating your business is the option of passing ownership to another true believer who will preserve your legacy. Interested parties might include customers, employees, children or other family members.
4. The Acquisition. The acquisition was invented so you can sell your business and leave the kids money, still spoiling them rotten, but at least sparing the business from second-generation ruin. Acquisition is one of the most common exit strategies: You find another business that wants to buy yours and sell, sell, sell.
5. The IPO. Bring it to public. Sell shares to public stock market and become public company.

(source: Stever Robbins, 2008)

Entrepreneurial Secrets

Last couple months I’ve been dealing with assignment for innovation product and entrepreneurship. I’ve been lucky to be able to meet Michelle Matthews, founder of Shopping Secrets Pty Ltd – publisher of the Deck of Secrets-, and learn a lot from her.

Shopping Secrets Pty Ltd has rapidly evolved from a small Melbourne based startup business to an international success story. Michelle Matthews’s hard work as the founder has created another success in the history of Australian entrepreneur. Shopping Secrets Pty Ltd was chosen because of its nature and success within the market. The idea was established through very humble beginnings and through adversity.

The Deck of Secrets reveals fifty two attractions from around the city so people can enjoy one for every week of the year. Packaged in a funky urban style of guides, The Deck of Secrets offers Michelle a new way to make a living combining shopping, traveling and exploring. Today, the Deck of Secrets has become a part of high-end "experience" tours which promises guided adventures through hidden treasures that the city has to offer.

The best part is that Michelle also share her entrepreneurial secrets, as now I will share it will all of you.

1. Persistence
Persistence, persistence, persistence!
Michelle suggests that of all of her qualities, the key to her success has been her single mindedness and persistence. Large percentages of innovative businesses that fail are caused by the lack of persistency. As Michelle put it, “don’t be afraid to fail, but make sure you stick with it until you succeed, because you only fail if you give up”.

2. Willing to take risk
“Not to know everything was the key driver for me to start the business”. “Know little, but just do it” she added as she explained how daring to take risks can be one way to succeed. To belief in your product and yourself is vital to developing the persistence and attitude –having self confidence- that is needed to succeed.

3. Human Relation: Interpersonal Skills
One aspect of launching an entrepreneurial product into the marketplace is placing a faith in others to deliver on your vision and to assist you. Inter personal skills play a huge part in launching and running an entrepreneurial business.

With so many individuals from different cultures and background, it is important to develop strong relationships with each of these staffs and partners. Without these relationships it is very easy for the business to fail. Clear communication and strong leadership qualities all assist in developing these relationships and such attributes must be nurtured to give the entrepreneurial business every chance to succeed.

4. Positive attitude: Passion
Michelle also suggested that it is important to not only enjoy what you do, but also be inspired by it.

5. Creativity
Clearly, creativity is an essential attribute to have when it comes to identifying an opportunity and developing an entrepreneurial business, but it is also essential in order to continue to maintain a successful business. The modern business environment is extremely dynamic and continuously evolving. To maintain a competitive advantage, the entrepreneur needs to keep his/her eyes open for new opportunities to extend the life of the product or to introduce new products into the marketplace.

6. Involvement
To involve in every step from creation through to production and distribution. Even though she provides flexibility and space for her staff and encourages partners to work and to be creative, she feels necessary to communicate and guide them and make sure that everything works well.

7. Commitment
Through passion and persistency, she commits to the work. Those people who are passionate about what they do, are often more successful than those that are not.

(source: Entrepreneurial Management, Choo, 2006. Acknowledgment to Michelle Matthews)

I'm back...

Sorry all, I’ve been away for a while… lots of works and assignments to do.
Well… now I’m back on the track and i’ll pick up things that we left off.

warm regards,


Daisy

Mickey Forest

The topiary project was announced as the 50-acre “Mickey Forest" in the Feb. 20, 1992 edition of Disney’s cast member newsletter Eyes & Ears. According to the newsletter article, the 50,000 slash pine trees that make up the forest were planted by Disney. The planting was designed to be part of a much larger project to reforest areas where citrus groves had met their demise following the bitter cold snaps of the 1980s.



The article goes on to say that the addition of the topiaries “will provide wildlife habitat, replenish oxygen in the atmosphere, stabilize soil and provide straw for mulch.” This topiary, however, appears to be the only one that Disney ever completed.

Check the Google Earth: Central Florida landscape. Located 13.8 miles due west of Sand Lake Road. Click here for a Google Map link; GPS coordinates are 28°27'7.71"N, 81°42'11.18"W

(daisy, 2008)

How QR works

Click it to get bigger image

(taken from The Age Saturday, 5 July 2008)

QR sample of application: "Add me on your Facebook!"

Scan with your mobile and get connect to the world.


A new facebook application has just been launched called 'Add to friend shirt' which creates a shirt that gets people get in touch with your facebook persona via QR code. Cool, isn't it?!

You can also see the video on how this QR code works by clicking this link: http://2d-code.co.uk/qr-code-for-flickr/#comments

Amaze by this technology, i try to create one for myself... and below is my personal facebook QR code. You will be more than welcome to add me. see you on facebook!

Curious about this??? Don't worry... I will post the more details information on how you can create your own to this blog really soon! hang in there!

(daisy 2008)

Swipe and get connected

Mobile marketing seems to be on the radar of solution developers. The segment is increasingly witnessed innovative and unique concept being deployed to leverage on the potential. And coming with the trends another new concept has emerged with the implementation of quick response (QR) codes in mobile marketing. QR is a breakthrough technology for interactive marketing and a new ways to laverage aundiences' respond. The QR technology, which has been introduced in Japan since 2000, now has also been used in many media advertisement such as billboard, flayer, print ad, etc. People apparently can swipe their phone on top of it and it will have direct link to company's website (which theycanaccess via their mobile phone).

The QR codes are two-dimensional barcodes that form a bridge between printed material and the mobile internet. On a handset with a QR code reader they have prove to be a short cut to the internet sites. When a user takes a photo of a QR code with a camera phone, the user will be guided to branded content linked specifically to that code.

(taken from The Age, Saturday 14th June 2008)

(daisy 2008)