Wednesday, April 30, 2008

this photograph is taken from: www.loveearth.com

The most breathtaking story ever filmed
The Earth Movie
on Earth Day 2008
-Thanks' Ghie for the info-


Thursday, April 17, 2008

Are you a good leader?

A good leader: One who rediscovers the secrets to creating lasting value

5 critical element as a good Leader:

  • Motivation. Has to be hungry to improvement and change
  • Powerful insight. Provide powerful insight and open for feedbac
  • Skill building. Ability on setting strategy, running effective meetings, communicating, listening, delivering, effective presentations, assessing operational risk and makin decision
  • Real World Practice. Without practice, skill and knowledge fade out quickly
  • Accountability for growth and change. Cultivates mindset of accountability

Tips:

  • Limit the tenure of leaders
  • Share power
  • Don’t believe your own hype
  • Get real and stay real
  • Compensate for your weakness
  • Stay balanced –work and life-
  • Remember the mission
  • Stay healthy
  • Develop a personal support system –from family and friends-
  • Be creative
  • Know and control your appetites
  • Be Reflective

(daisy, taken from: George, B (2007) “Authentic Leaders” Leadership Excellence, vol. 24, no. 9, pp 16-17)

Why companies fall behind

  • Inability to see shifts in the marketplace
  • Unwillingness to confront competitive initiatives that have “germs” of ideas that can be adopted
  • Desire to protect today’s market definition and market share and not attack boundaries that provide expansion
  • Increasing complexity costs, resulting in inflexibility and slow decision making
  • Tendency toward internal conflict and organizational stratification
  • Leadership that emphasizes capital investments as a solution to all problems
  • Centralized control with limited coordination among divisions

(daisy, taken from: Boston Consulting Group, TreasureHunt, Silverstein,M. J. (2005))

Consumer trade down

“I’m a smart shopper.”
They are skillfull shoppers, taking advantage of every weapon and channel at their disposal: sales, coupons, everyday-low-price retailers, hard discounters and the web

"There’s no material difference.”
They believe the difference in price of a few pennies, even a few dollars, does not always translate into genuine technical, functional or emotional differences. Why pay more?

“My Mom taught me.”
Many trading-down consumers, especially women, were taught frugality at their mother’s knee. They believe in being thrifty as a moral value

“I can go without.”
They do not believe in excessive consumption, and will prioritize purchases and buy certain items only when everything else has been paid for.

(daisy, taken from: Boston Consulting Group: TreasureHunt, by. Silverstein,M. J. (2005))

Tuesday, April 8, 2008

The New Beetle IMC Plan coming up... soon!

Coming up soon!
-The IMC strategic plan for VW New Beetle-
Credit: Daisy, Joanie, Mavis, Christiana 2008
-It is copyrighted-

Media Diary: Choosing the right media

The Integrated Marketing Communication presentation
that my friend (Andrew) and i did on building effective media plan
-It is Copyrighted-
*To view this presentation file, just click the thumbnail above.
-Thanks to Andrew Bottcher for his assistance-