Swipe and get connected

Mobile marketing seems to be on the radar of solution developers. The segment is increasingly witnessed innovative and unique concept being deployed to leverage on the potential. And coming with the trends another new concept has emerged with the implementation of quick response (QR) codes in mobile marketing. QR is a breakthrough technology for interactive marketing and a new ways to laverage aundiences' respond. The QR technology, which has been introduced in Japan since 2000, now has also been used in many media advertisement such as billboard, flayer, print ad, etc. People apparently can swipe their phone on top of it and it will have direct link to company's website (which theycanaccess via their mobile phone).

The QR codes are two-dimensional barcodes that form a bridge between printed material and the mobile internet. On a handset with a QR code reader they have prove to be a short cut to the internet sites. When a user takes a photo of a QR code with a camera phone, the user will be guided to branded content linked specifically to that code.

(taken from The Age, Saturday 14th June 2008)

(daisy 2008)

"Home sweet home!" says Disney

After movie, toys, amusement park, clothing, stationary, broadway and many many more, Disney hits Home interior industry. Working along with Drexel Heritage, both create Walt Disney Signature with series of product line, from furniture to home decor inspired by the living spaces of Walt Disney.

Walt Disney Signature by Drexel Heritage includes an integrated assortment of iconic case goods for the home. Beautiful finishes and detail were inspired by the quality and design of the 30’s and 40’s with contemporary, modern twists for today. Inspiration will initially be drawn from the art-moderne style. All inspired by furniture from Walt’s home and office




(daisy 2008. source: http://www.drexelheritage.com/spotlight/disney/waltdisney.asp. Thank Joanie for the info)

Mickey's head hits Asian Market

Here's a mp3 player from Korea.

it's small... it's cute... and it's disney!

Originally, Disney commissioned iRiver to make the player for their Hong Kong amusement park and for retail in South Korea. Though, they were hoping that Mickey might sneak into other regions.

This iRiver Mickey Mouse Mp3 Player comes with a 1GB capacity in pink, blue, white, silver and black color. The size is only 4 cm diameter, 3 cm height and as light as 17 gr. It is also running on rechargeable Lithium Polymer battery which supports continues playback up to 10 hours. As for the features, it was ingeniously integrated in the tech toy, so one ear is used as a volume control, while the other is used to change the tracks. The player assures up to 10 hours of continuous playback session, FM radio and FM recording, for the owners who want to record their favorite radio show for later listening.

However, i doubt that this product is going to impress the rest of the world's.

But, if you want to get it, it's only around AU$30 on EBay.
"well, I got one for myself..."

(daisy 2008)

Where my dreams come true

The genius artist: Annie Leibovitz has twisted the new Disney’s Year of a Million Dreams’ campaign into the most breathtaking ad has ever captured my attention. This campaign is featuring photography series of worlds’ public figures such as Scarlett Johansson, David Beckham, Jessica Biel, J.Lo, Beyonce and many more. These photographs re-ignite everyone’s love of fairy tales, myths, and fables.

Everyone has a dream… and everyone’s dream is coming true.

(daisy, 2o08 taken from source: http://thedisneyblog.com)

Unknown Drew Barrymore as Belle

Where Another World Is Just A Wish Away Julianne Moore as Ariel and Michael Phelps as the Merman

Where You’re Always The King Of The Court Roger Federer as King Arthur

Where A Whole New World Awaits Jennifer Lopez as Jasmine and Marc Anthony as Aladdin

Where Your Every Wish Is Our Command Whoopi Goldberg as the Genie

Where Dreams Run Free Jessica Biel as Pocahontas

Where The Magic Begins Julie Andrews as the Blue Fairy from Pinocchio and Abigail Breslin as Fira from Disney Fairies

Where You’re The Fairest Of Them All Rachel Weisz as Snow White

Where You Never Have To Grow Up Mikhail Baryshnikov as Peter Pan, Gisele Bundchen as Wendy and Tina Fey as Tinkerbell

Where Wonderland Is Your Destiny Beyonce as Alice, Lyle Lovett as the March Hare and Oliver Platt as the Mad Hatter

Where Imagination Saves The Day David Beckham as Prince Phillip from Sleeping Beauty

Where Every Cinderella Story Comes True Scarlett Johansson as Cinderella

-all images are copyrighted. Created by: Anne Leibovitz. Source: Disney 2008-