Mobile marketing seems to be on the radar of solution developers. The segment is increasingly witnessed innovative and unique concept being deployed to leverage on the potential. And coming with the trends another new concept has emerged with the implementation of quick response (QR) codes in mobile marketing. QR is a breakthrough technology for interactive marketing and a new ways to laverage aundiences' respond. The QR technology, which has been introduced in Japan since 2000, now has also been used in many media advertisement such as billboard, flayer, print ad, etc. People apparently can swipe their phone on top of it and it will have direct link to company's website (which theycanaccess via their mobile phone).
The QR codes are two-dimensional barcodes that form a bridge between printed material and the mobile internet. On a handset with a QR code reader they have prove to be a short cut to the internet sites. When a user takes a photo of a QR code with a camera phone, the user will be guided to branded content linked specifically to that code.
The QR codes are two-dimensional barcodes that form a bridge between printed material and the mobile internet. On a handset with a QR code reader they have prove to be a short cut to the internet sites. When a user takes a photo of a QR code with a camera phone, the user will be guided to branded content linked specifically to that code.
(taken from The Age, Saturday 14th June 2008)
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