Marketing: Do not react on markets

Do you still run a business which concentrating on markets’ needs and than react on it? Well, you might need to re-consider it again.

Have you ever have in mind, if you keep doing that, what are the differences with you and others? How can you able to compete with hundreds of competitors which react on the same needs? Well, the result is that you might end up with the same strategy, same market, and same product.

Here’s some simple thought: in order to gain lots of market share and profitable consumers, don’t let the market controls you. Control the markets! Don’t react on existing needs, create one!

Starbucks, as an example, has clearly managed to create the new way of people purchase and drink a cup of coffee. Combining comfort environment and affordable cup of coffee, Starbucks has successfully change market behavior, trend, and needs. Do you want to follow the Starbucks’ success?

Set your business on Blue Ocean Strategy! Understand the markets… and create new “trend and needs” for them. (daisy)