Wednesday, May 7, 2008

Advertising challenge

Question to ask before rolling out a campaign:
"How much we can push you until you say Too Much!!! ?"

A warn for every company and advertising agency to really understand your audience. Bombarding your target markets with your tremendously creative advertisement is not always about right. There is certain limitation that can drastically change one’s mind frame from being aware, interest and desirous to your product/brand/service to become ‘sick of it’. Put yourself in their shoes before roll out the campaign, or otherwise, you’ll spend your money making people hate you. (daisy)

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