This creative ads were made for IMC Plan project and based on Volkswagen New Beetle Australian current market situation 2007-2008. The plan was not focused on creating creative ad but on creating communications strategy

-Created by Daisy Ardiana (2008). This artwork is copyrighted-

Credit:
Daisy, Joanie, Mavis, and Christiana for the Strategy
Christina Iriani and Start Collective for input and suggestion